The concept was first and mostly developed in Morbegno, Ezechieli’s hometown. In 2007, the city adopted the sustainable principles and started a project to become a leader in sustainability : “Morbegno 2020”. The project involved the population in a participatory design process and was based on back-casting – with the help of The Natural Step, a vision of what the people living in Morbegno wanted to create in the long term was designed and a strategic path to move towards the vision from the present reality was chosen.
The Morbegno 2020 project led to the creation of the association VentiVenti, a province level sustainability governance which aim is to “promote culture and actions for sustainable development in the province of Sondrio”. The association has realized projects like 100 Tetti (=100 roofs), a local renewable energy program now achieved. The initiative led to the installation of photovoltaic systems on the roofs of 57 families for a total of 300 KW. This project took place in the frame of the Valtinella 2015 project, which promotes Valtellina and Valchiavenna as a learning lab for sustainability.
All of those initiatives in Morbegno and in the province of Sondrio were realized thanks to a large community mobilization, as well as to efficient partnerships between different public or private organizations. The city received several awards (Five Star Municipality award 2008; Soladitas Social Award 2009), and still applies sustainable principles in its decisions and policies.